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Koreatown, NYC: The Consumption of a Transnational Brand

The Korea Society 350 Madison Avenue, 24th Floor, New York

In the past decade, Korean entertainment has gained global recognition, with Korean movies and TV shows winning Oscars and Emmys, and K-Pop groups becoming wildly popular. In Manhattan, Koreatown has become a popular destination for both locals and tourists, drawing them in with its bars, restaurants, and day spas. Jinwon Kim argues that Manhattan’s Koreatown has […]

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