LOS ANGELES, CA, August 06, 2026 /24-7PressRelease/ — JoySauce, the leading lifestyle and entertainment company for “American Asians” and fans of broader Asian pop culture, is excited to announce that taking place on June 30, 2026 will be the official launch of JoySauce TV on Roku Channel, marking another major milestone in the network’s rapid expansion across North America’s largest streaming platforms. Today’s launch on Roku Channel gives JoySauce access to more than 100 million households, significantly expanding the company’s reach across North America. It is the first AAPI channel to be added on Roku.
The Roku Channel debut follows recent distribution launches on Amazon Prime Video and Plex and continues JoySauce’s momentum as it builds the premier destination for American Asian entertainment, culture, and storytelling. Viewers can now access JoySauce TV free across Roku, Amazon Prime Video, Plex, YouTube, JoySauce.TV, and mobile applications.
Founded by tech & media entrepreneur Jonathan Ng Sposato, JoySauce was created to address a longstanding gap in media representation while celebrating the extraordinary creativity and cultural influence of “American Asians”. As audiences increasingly embrace Asian content globally—from film and television to food, music, fashion, and gaming—JoySauce has emerged as a unique platform dedicated specifically to the American Asian experience while also appealing to general market audiences.
The network’s expansion comes amid a period of accelerating growth. Over the past year, JoySauce has broadened its distribution footprint, strengthened its position as a leading voice in American Asian entertainment and culture, expanded its original programming slate, forged new partnerships with creators and cultural organizations, and recently submitted its original series Jokes With JoySauce for Emmy® consideration in the category of Outstanding Short Form Comedy, Drama or Variety Series.
Today, JoySauce offers viewers a growing library of original productions and acquired content spanning scripted comedy, feature films, reality programming, documentaries, music, stand-up comedy, and community conversations.
Programming highlights include:
• JoySauce Late Night, the first-ever AAPI late-night talk show featuring celebrity guests, live performances, and sketch comedy
• Jokes with JoySauce, the first-ever all AAPI standup comedy review. Currently in consideration for an Emmy in the Short Form Comedy Category*
• Team Tan, following professional Chinese American female race car driver Samantha Tan as she competes on the global motorsports stage
• Live Cultural Moments, streaming prestigious award shows live such as AAPI Critic’s Choice, Gala’s, and concerts from the very best of AAPI entertainers.
• Asian Cinema Showcase, featuring acclaimed films from across Asia alongside emerging AAPI filmmakers
• Cult Classics, a curated collection of action, comedy, horror, sci-fi, and independent films that push creative boundaries
• Asian Game Shows & Variety Series, showcasing some of Asia’s most inventive and entertaining television formats
• Anime & Tokusatsu programming, including beloved classics and hard-to-find fan favorites
The Roku launch further strengthens JoySauce’s ability to reach audiences where they increasingly consume content: on connected televisions in the living room. At a time when Asian and Asian American culture is enjoying unprecedented influence in mainstream entertainment, JoySauce is building a network that serves both underserved American Asian audiences and anyone interested in discovering fresh stories and perspectives.
To read the entire press release: https://www.24-7pressrelease.com/press-release/537535/joysauce-tv-expands-to-roku-as-american-asian-streaming-network-continues-rapid-growth-becoming-the-most-widely-distributed-tv-network-for-aapi-storie-culture-and-asian-pop-culture-entertainment
