From “Cool Japan” to “Your Japan” in 2025 (Hybrid)
Asian American / Asian Research Institute - CUNY 25 West 43rd Street, Room 1000, New York, NY, United StatesJapan’s global appeal is undeniable—but how well do official narratives match what international audiences actually want? Drawing on his role as a Cool Japan Producer for the Japanese Cabinet Office, Benjamin W. Boas highlights the need to shift from a government-branded “Cool Japan” paradigm to the more participatory, fan-driven “Your Japan.” He examines what’s working […]
