Dive into the explosion of Asian entertainment in America. Learn why K-Pop & Korean dramas, Japanese anime, Chinese and Bollywood movies and are taking over, and how social media is fueling the trend. Based on a comprehensive survey of 2,000 American adults, our webinar explores the reasons behind this phenomenon and which demographic groups are most drawn to each genre.

Join Roy Eduardo Kokoyachuk, Co-Founder & Principal, ThinkNow for an insightful webinar on the “2024 Asian Entertainment Trends in the U.S.” Based on exclusive data from a recent ThinkNow survey, this session will explore the growing influence of Asian entertainment on American audiences. From the rise of K-Pop and anime to the increasing demand for dedicated streaming services, learn how Asian media is captivating Gen Z and Millennials. The webinar will cover key consumer trends, viewing habits, and opportunities for brands to engage with this evolving market.

Who Should Attend:

• Entertainment Industry Professionals: Streaming platforms, content creators, and distributors looking to tap into the Asian entertainment market.
• Marketers and Advertisers: Companies aiming to target Gen Z and Millennials through Asian media trends.
• Media Analysts: Individuals focused on entertainment consumption and cultural shifts.
• Tech and Digital Platforms: Social media and online platforms interested in understanding how Asian content is discovered and consumed online.
• Cultural Enthusiasts: Fans of Asian entertainment, including K-Pop, anime, and Asian cinema, curious about its impact in the U.S.​