Kimora Lee Simmons on the birth of Baby Phat with Fern Mallis (Hybrid)

Join model and entrepreneur founder Kimora Lee Simmons for a conversation with Fern Mallis about her journey from the runway to becoming an enduring cultural force in fashion with her iconic lifestyle brand, Baby Phat.
Discovered at just 13, Kimora Lee Simmons rose quickly through the ranks of high fashion, signing an exclusive contract with Chanel and appearing in the pages of Vogue, Elle, and Harper’s Bazaar. That early immersion shaped a distinctive vision — merging style, storytelling, and a keen sense of cultural influence. In 1999, Kimora launched Baby Phat, transforming it into a global lifestyle brand that redefined fashion inclusivity and female empowerment. As founder and creative director, she expanded the brand across apparel, accessories, fragrance, beauty, and beyond, creating a lasting cultural legacy that continues to thrive today — and with her daughters Ming Lee and Aoki Lee now helping to guide its evolution and connect with a new generation, Baby Phat is entering a new era.
In a conversation with Fern Mallis, hear Simmons reflects on a career that has consistently shaped and anticipated the culture — and find out where Baby Phat is headed next.



