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It’s Time for K-Culture 2026
It’s Time for K-Culture 2026: Escape the Summer, Dive into Korea
Summer in Korea is unlike anywhere else. From spine-tingling horror stories and bustling Korean PC Bangs, where gaming goes hand in hand with ramyun and snacks, to cutting-edge K-beauty and dynamic pop culture, It’s Time for K-Culture 2026 invites you to experience how Koreans embrace the season.
Step into a one-of-a-kind immersive festival where Korean entertainment, gaming, food, beauty, tourism, and fandom come together through interactive installations, large-scale media experiences, and hands-on activities.
Whether you’re a longtime fan of Korean culture or discovering it for the first time, Escape the Summer, Dive into Korea offers an unforgettable journey into Korea’s most exciting summer traditions.
Curated by Hee Sung Cho
📅 Dates & Hours
Wednesday, July 8 – Saturday, August 22, 2026
(TUE-FRI: 10am-6pm, SAT: 11am-5pm)
📍 Venue
Korean Cultural Center New York
(122 E 32nd St, New York, NY 10016)
🗓️ Wed, July 8 – Sat, August 22, 2026
(TUE-FRI: 10am-6pm, SAT: 11am-5pm)
📍 Korean Cultural Center New York
(122 E 32nd St, New York, NY 10016)
✨Dive into K-Sanctuary: PC Bang & Snack Zone
🗓️ July 8 – Aug 22 | KCCNY Gallery (2F)
➡️ where you and/or friends gather can play and discover Korea’s vibrant gaming culture
➡️ complimentary Nongshim ramen/snacks sampling on selected activation days, wsl
✨ Glow & Go: K-Beauty & Tourism Zone
🗓️ July 8 – 29, Aug 6 – 22 | KCCNY Atrium (1F)
➡️ Explore a curated selection of skincare from five leading K-beauty brands from Amorepacific—Laneige, Innisfree, Aestura, Hanyul, and IOPE.
➡️ Learn more about some of Korea’s most beautiful places to visit from Imagine Your Korea Tourism zone
✨ BTS THE CITY ARIRANG NEW YORK: ARMY ‘MADANG’
Aug 1 – 3 (11am-7pm) | KCCNY Atrium (1F), Theater (B1)
➡️ packed with interactive sponsor booths offering unique, immersive experiences.
✨ NapRyang: Midnight Scream in NY
August 6 – 21 | KCCNY Theater (B1)
🗓️ Screening Schedule- RSVP link coming soon
8/6 (Thu), 9pm- Salmokji: Whispering Water
8/7 (Fri), 9pm- A Tale of Two Sisters
8/20 (Thu), 9pm- The Wailing
8/21 (Fri), 9pm- My Daughter Is a Zombie
