Speaker: Sienna Park, Client Partner, US Ads at WEBTOON
In this session, Sienna will unpack what makes WEBTOON a cultural epicenter for Gen Z and how fandom-led campaigns turn real attention into real outcomes for brands.
Do not miss your chance to hear directly from one of the platforms shaping how the next generation builds loyalty.

Gen Z lives beyond the feed — deeply immersed in the worlds they actually care about: serialized stories, creator communities, and fandoms that shape what goes mainstream.

Ask any young person about WEBTOON, and chances are, they’re a fan. In this session, we’ll unpack what makes WEBTOON a Gen Z cultural epicenter — where readers spend real time, money, and attention inside the stories they love — and how brands can show up natively in the spaces where this generation builds loyalty. You’ll leave with a clearer picture of Gen Z’s media habits, what makes a fandom-led campaign work, and how culture-defining platforms like WEBTOON help brands turn attention into real outcomes.