The Future Starts Here: How Asian Consumers Shape Tomorrow

Join us at the 3AF 2025 Asian Marketing Summit, Sept. 18-19 at the Biltmore Hotel in LA — or attend virtually! Explore how Asian consumers are shaping the future of marketing. Hear from top industry leaders, uncover key insights, and stay ahead of the curve.  Featured talks:

• Flavors Across Generations: How Asian Food Brands Are Winning New Audiences
• Unlocking New Growth: Engaging the AANHPI Sports Fan
• Trendsetters Without Borders: Gen Z’s Cultural Crossovers
• Asian Audiences Unfiltered: 2025 Media Habits and Cultural Drivers
• Cultural Capital: The Story Behind Asia’s Restaurant Giants Going Global

Dive into the full agenda on our website, featuring in-language media, panels on experiential marketing, social and cross-cultural media, plus brand case studies from Covered California, P&G, and AARP.

The Asian American Advertising Federation drives the evolution of Asian American marketing by uniting industry leaders and community advocates. We empower our members with cutting-edge education, fearless advocacy, and a platform to highlight their transformative work, ensuring Asian American consumers are at the heart of every strategy.