Chinatown Partnership, led by Wellington Chen, was formed in 2006 as new start-up from grounds up to bring residents, business owners and community groups together to rebuild Chinatown following 9/11, and to preserve the neighborhood's unique culture while ensuring its vitality in the future through strategic positioning. With the highly popular Weekend Walks street festive series, Mid-Autumn Festival, One Day in NYC, annual Beautification/Earth Day, East West Parade with Little Italy, Double Valentine’s Day to promote the softer side of Chinatown and the Jewelry District and all the cafes, eateries in the area. Explore Chinatown marketing initiative, Lunar Stages outdoor film screenings, and Taste of Chinatown street events, Chinatown Partnership helps promote the area as a special destination to live, work, and visit.