The Asian American Advertising Federation unites industry and community stakeholders in the advancement of the Asian American marketing industry. We seek to elevate the inclusivity of Asian American consumers in marketing efforts by providing education, advocacy, community engagement, and highlighting the work of our members.

The 3AF’s mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including but not limited to marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.