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UID:10002921-1785330000-1785333600@potluckasianamerica.org
SUMMARY:Fandom-First: Reaching Gen Z Through Stories and Community on Webtoon
DESCRIPTION:Speaker: Sienna Park\, Client Partner\, US Ads at WEBTOON\nIn this session\, Sienna will unpack what makes WEBTOON a cultural epicenter for Gen Z and how fandom-led campaigns turn real attention into real outcomes for brands.\nDo not miss your chance to hear directly from one of the platforms shaping how the next generation builds loyalty. \nGen Z lives beyond the feed — deeply immersed in the worlds they actually care about: serialized stories\, creator communities\, and fandoms that shape what goes mainstream. \nAsk any young person about WEBTOON\, and chances are\, they’re a fan. In this session\, we’ll unpack what makes WEBTOON a Gen Z cultural epicenter — where readers spend real time\, money\, and attention inside the stories they love — and how brands can show up natively in the spaces where this generation builds loyalty. You’ll leave with a clearer picture of Gen Z’s media habits\, what makes a fandom-led campaign work\, and how culture-defining platforms like WEBTOON help brands turn attention into real outcomes.
URL:https://potluckasianamerica.org/event/fandom-first-reaching-gen-z-through-stories-and-community-on-webtoon/
LOCATION:Zoom
CATEGORIES:Business,Virtual
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