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X-WR-CALDESC:Events for Potluck Asian America
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DTSTART;TZID=America/New_York:20260729T130000
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UID:10002921-1785330000-1785333600@potluckasianamerica.org
SUMMARY:Fandom-First: Reaching Gen Z Through Stories and Community on Webtoon
DESCRIPTION:Speaker: Sienna Park\, Client Partner\, US Ads at WEBTOON\nIn this session\, Sienna will unpack what makes WEBTOON a cultural epicenter for Gen Z and how fandom-led campaigns turn real attention into real outcomes for brands.\nDo not miss your chance to hear directly from one of the platforms shaping how the next generation builds loyalty. \nGen Z lives beyond the feed — deeply immersed in the worlds they actually care about: serialized stories\, creator communities\, and fandoms that shape what goes mainstream. \nAsk any young person about WEBTOON\, and chances are\, they’re a fan. In this session\, we’ll unpack what makes WEBTOON a Gen Z cultural epicenter — where readers spend real time\, money\, and attention inside the stories they love — and how brands can show up natively in the spaces where this generation builds loyalty. You’ll leave with a clearer picture of Gen Z’s media habits\, what makes a fandom-led campaign work\, and how culture-defining platforms like WEBTOON help brands turn attention into real outcomes.
URL:https://potluckasianamerica.org/event/fandom-first-reaching-gen-z-through-stories-and-community-on-webtoon/
LOCATION:Zoom
CATEGORIES:Business,Virtual
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DTSTART;TZID=America/New_York:20260805T183000
DTEND;TZID=America/New_York:20260805T203000
DTSTAMP:20260720T221846Z
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UID:10002916-1785954600-1785961800@potluckasianamerica.org
SUMMARY:Japanese Business Etiquette
DESCRIPTION:This workshop will be conducted online via Zoom. To participate fully\, you will need access to a device with internet\, microphone\, and camera (such as a laptop\, smartphone\, or tablet). Please note that all times listed are New York time (ET). \nThis online business etiquette workshop is designed to teach basic Japanese phrases and behavioral skills needed in Japanese corporate environments. Participants will learn practical expressions and manners used in various business contexts\, such as formal greeting\, business card exchange\, seating order (kamiza and shimoza)\, proper bowing\, unique hand gestures and table manners. \nThe workshop will be conducted in English and is recommended for those who have little to no previous background in Japanese language. \nThis workshop is for adults ages 18 and above. \nTickets: $42 Nonmembers\, $35 Members
URL:https://potluckasianamerica.org/event/japanese-business-etiquette/
LOCATION:
CATEGORIES:Business,Career,Education
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DTSTART;VALUE=DATE:20260917
DTEND;VALUE=DATE:20260919
DTSTAMP:20260721T100703Z
CREATED:20260721T100703Z
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UID:10002923-1789603200-1789775999@potluckasianamerica.org
SUMMARY:3AF Fall Marketing Summit: The New Asian American Mainstream: Trust\, Culture\, and the Future of Growth
DESCRIPTION:3AF Fall Marketing Summit\, Sept. 17-18\, Marriott Marquis\, New York City \nJoin marketers\, agency leaders\, media professionals\, researchers\, brand innovators\, and community leaders for a timely conversation on The New Asian American Mainstream: Trust\, Culture\, and the Future of Growth. Brand speakers include China Airlines; Coca-Cola; Moet Hennessy; New York Life; Procter & Gamble; and Toyota. More will be announced soon! \nThe Summit will feature: \n\nKeynotes and featured conversations with industry leaders\nActionable insights on Asian consumer influence and growth opportunities\nPanels and case studies on culture\, media\, brand strategy\, and innovation\nNetworking with leaders shaping the future of Asian and multicultural marketing\nThe 3AF Excellence Awards dinner\, featuring brand new categories and honorees\n\nThe 3AF Fall Summit is the place to gain fresh perspectives\, build valuable connections\, and celebrate the work that is advancing the industry.
URL:https://potluckasianamerica.org/event/3af-fall-marketing-summit-the-new-asian-american-mainstream-trust-culture-and-the-future-of-growth/
LOCATION:New York Marriott Marquis\, 1535 Broadway\, New York\, NY\, 10036\, United States
CATEGORIES:Business,Conference,In Person
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